Profitability:-
The principle of profitability calls for an analysis of every business opportunity from the view point of profitability and survival of the organization. Profit is a major goal of every business organization and the organization can not sacrifice profit in any situation. The marketing oriented organization, however, scarifies short-term profit opportunities and targets at log term profits through creating and retaining satisfied customers. For non-profit organization, the quality of service offered to public becomes the survival factor.
Profitability is most important for any organization. The economic growth of any organization is only possible when they earn profit and reinvest them into productive area. So profitability is the one of the most important fundamental principle of the marketing concept.
The principle of profitability calls for an analysis of every business opportunity from the view point of profitability and survival of the organization. Profit is a major goal of every business organization and the organization can not sacrifice profit in any situation. The marketing oriented organization, however, scarifies short-term profit opportunities and targets at log term profits through creating and retaining satisfied customers. For non-profit organization, the quality of service offered to public becomes the survival factor.
Profitability is most important for any organization. The economic growth of any organization is only possible when they earn profit and reinvest them into productive area. So profitability is the one of the most important fundamental principle of the marketing concept.
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