Evolution Of The Marketing Concept

The modern marketing concept evolved out of various business concepts developed and practiced by businessman. There are five business concepts under which organisations can conduct their operations. These are listed below:-

1. The Production Concept
2. The Product Concept
3. The Selling Concept
4. The Marketing Concept
5. The Societal Marketing Concept

These marketing concepts are listed above are the five evolution of the marketing concept. For the details of these five evolution of marketing concepts, see my next articles.