Customer Orientation As Fundamental Principle Of The Marketing Concept

Customer Orientation:-

The principle of customer orientation calls for the organisation to carefully and accurately define customer needs from the customers' point of view. Once an organisation adopts the marketing concept, customer satisfaction becomes its main focus. Customer satisfaction is possible only when the organisation correctly assesses the needs and wants of the customers. For the need assessment, the customers should be allowed to Say what they need and prefer. The organisation should realize that its success depends on satisfied customers who make repeat buying of the organisation's product and also relate their good experience to friends and acquaintances so that the organisation gets new customers. The organisation has to use the tools of market research to understand customers' needs.